Dr. Nora Ganim Barnes, Ph.D., Chancellor Professor of Marketing and Director of the Center for Market Research at the University of Massachusetts Dartmouth, has published a very detailed study of business blogging entitled, Behind the Scenes in the Blogosphere.
Dr. Barnes details what was learned from extensive research into blogging for business, including surveys, email conversations and interviews with hundreds of bloggers. Very interesting reading.
Reference found to this study at Blawg Review.
And while we’re on the topic of blogging, take a look at this A to Z of Professional Blogging by Darren Rouse. What an extensive list! I think it will be worthwhile perusing for either beginner or experienced bloggers.