Rejoice all you BlackBerry users:
CanWest MediaWorks and Rogers Wireless today announced the launch of bbTV, the first media player to deliver content for BlackBerry® in Canada. bbTV will offer Rogers Wireless customers access to near TV quality synchronized audio and video files of leading CanWest MediaWorks content, including breaking and daily news from Global News, Global National, Global Morning and the Financial Post. In addition, bbTV will provide daily sports information and commentary from Rogers Sportsnet, Canada’s number one regional sports service.
To help bring this new technology to market, CanWest has partnered with Rogers Wireless to provide the bbTV media player free of charge to Rogers Wireless’ BlackBerry customers through a new video rate plan for $5 per month.
“bbTV will provide BlackBerry consumers with daily clips of high quality on-demand video content they can take on the go and we’re very excited to be the first-to-market in Canada with this technology,” said Arturo Duran, President, Interactive and Business Integration, CanWest MediaWorks Inc. “bbTV gives us a new distribution platform for delivering our content and provides advertisers with a new advertising platform to reach niche audiences in a more targeted way.”
“Sorry, Your Honour, I was just checking out that last putt by Tiger Woods. He sank it, by the way. Now, where were we?”