I love a clever headline. Sadly, I’m better at enjoying them than I am at creating them but every now and then, genius strikes me and you can bet I want to headline it! Largely, though, it has worked in my favour that Search Engine Optimization (SEO) frowns on the pithy headline. The trade off? B-O-R-I-N-G!! I post every day to our law firm’s internal blog and what’s even more challenging than creating a clever title for a post is creating a clever title that is also clearly descriptive of the content. Mostly, the headlines run to the latter.
I saw a post today at Boing Boing that reflects my conflicting feelings about the sound advice that supports informative and descriptive headlines over witty ones. All well and good, but gee, I sure get a kick out of the headlines that make me smile or even laugh out loud!
Read Newspapers Search for Web Headline Magic (linked to from Boing Boing) at Cnet.