I’d like to share a bit of research I put together over at my new blog. Last week I re-assembled The Lawyer’s 2006 global 100 law firm websites, and then re-ranked the list by the number of pages indexed within the search engines. I then posted some commentary on law firm content strategy, and what we might read into a list like this.
In the future, I’d like do more demographic lists. I’d also like to look further into why a firm like DLA Piper has 10 times more pages than any other global 100 law firm, or why many firms at the bottom of the list are having trouble getting their sites indexed (I have my suspicions, but want to confirm). For now, I suppose it will have to be enough to assemble and think about.