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August 21, 2007

Steven Matthews

Heat Maps and Confetti

Ever wanted to know which links users are drawn to on your website?

For the past week, I've been testing out Crazyegg.com, which will track site visitors and clicks with a tiny snippet of code in your website template. The free subscription for this site offers up to 6000 page impressions, and creates a series of visual maps to represent the most dominant linking patterns on your site.

The results can be displayed as a 'heat map':

Or as 'confetti':

Want to try yourself? Please feel free to use my temporary login for the VLLB test (user: steve@stemlegal.com; pw: slaw)

Steve Matthews is the Founder of Stem Legal, a company that helps organizations in the legal industry to gain greater web visibility.
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4 Comments on “Heat Maps and Confetti”

  1. michael webster says:
    August 22, 2007 at 8:17 am

    I think that Jakob Neilsen has written about the ineffectiveness of these heat maps, but I find them fun too.

  2. Connie Crosby says:
    August 22, 2007 at 1:09 pm

    I note there are no clicks on your RSS feed logo. Perhaps you haven't had it running long enough to capture them…

  3. Steven Matthews says:
    August 22, 2007 at 2:17 pm

    Michael – yes, just fun. For me, they confirm if clicks are going where you want them, as designed. And not where they could go if things were done differently. … will confirm your mistakes. …. And don't get me going on Mr. 'I can't be bothered to design my own website' Neilsen.

    Connie – Yes, only tested for a couple hours when the screen captures were taken..

  4. Connie Crosby says:
    August 23, 2007 at 12:42 am

    LOL! I've always thought that about Neilsen, too.

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