My latest reading, listening and watching seems all to tie back to the law firm’s presence on the web. I’m sure others besides those in law firms will find this summary useful, too:
1. Law Firms Go a Bit Hollywood to Recruit the YouTube Generation , by Karen Donovan, New York Times, September 28, 2007. Interesting article highlighting some of the newer recruiting techniques. Link courtesy of Wendy R.!
2. Mentioned in the article above is Choate Hall & Steward LLP’s use of video for student and associate recruitment. Their videos playing off the “Apple vs. PC” commercials are fun and refreshing.
3. Mitch Joel of Twist Image in Montreal interviews Bryan Eisenberg and Avinash Kaushik in his latest episode of Six Pixels of Separation. They have a somewhat academic discussion of the customer’s experience of the website (not specifically law firm websites) and collecting web statistics.
Key take-away are the Six Questions Surrounding Web Analytics inspired by the discussion:
1. What are you looking to track?
2. What will you do with this information?
3. Who are your visitors?
4. What is the purpose of your visit to our Website today?*
5. Were you able to complete your task today?*
6. If you were not able to complete your task today, why not?*
* – The last three are Avinash’s questions, and are meant to be asked in a short survey of your web visitors.
4. This list would not be complete without including Steve Matthews’ new Law Firm Web Strategy Blog. Since its start in July, Steve has already established himself as a leading thinker in web strategy. Anyone thinking about this area should read what he has already written and add this feed into your RSS reader. His September 10th post on law firm website SEO (search engine optimization) is a case in point.
Have you found any great recent articles, podcast episodes, or videos about law firm websites you would like to share? Post them in the comments or email me directly at conniecrosby at gmail.com .