Canadians can now rent or purchase movies online from Apple’s iTunes [1]. We can then watch the movies at home on our computers or on the go with our iPods. The Globe and Mail article “iTunes Canada Adds Movies [2]” points out the challenges Canadians will face in adopting to this new technology for renting and buying movies. They include:
- Movie files are much larger than music files and take up a lot of room.
- The lack of a universal digital video format that allows movies to be played on any device.
According to the article, iTunes starts off with a collection of more then 1,200 movie titles, including 200 of those in high definition. Rentals will cost from $3.99 to $5.99, and the cost to purchase movies is between $9.99 and $19.99.