We encourage you to take a look at our friend Jordan Furlong’s provocation to his legal publishing colleagues:
Time out. Stop doing what we’ve always been doing. Put aside the deadlines and schedules for a moment. Put down the pen, those of us still using one. Push back from the keyboard, take a deep breath, and close our eyes. Make a mental list of all of our longstanding assumptions about this industry — what we produce, how we sell it, who buys it. Now, throw all these assumptions out, because it’s just about time for us to reinvent this wheel.
Jordan’s three premises should resonate with Slaw readers too.
1. Lawyers’ knowledge demands are changing. Databases and collections of cases are very close to being a full-scale commodity.
2. Lawyers aren’t the dominant market anymore.
3. Blogs point the way to a micro-publishing future.
It’ll be interesting to see who rises to the provocation.