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September 18, 2008

Simon Chester

Flipping the Web Into 3-D

That's the promise of Exit-Reality. If the gush of its Press Release is even half-true, it's revolutionary.

ExitReality allows you to view not just that one website, but the entire World Wide Web in 3D,” said founder of ExitReality, 36-year-old Australian Danny Stefanic.

“The free Internet plug-in takes only 20 seconds to download, but opens up the user to a whole new universe. It transports you to a world where social network pages such as Facebook become 3D apartments users are able to decorate; a world where YouTube is transformed into the world’s largest 3D cinema where people can watch movies with their friends; a world where photo albums become virtual galleries and music is played out of a jukebox. And it’s not a solo experience — the user can see and share experiences with their friends while chatting with them and other people at either their own website or the other billion web pages.”

The home page is equally suggestive:

ExitReality is a new technology that has made the entire Internet 3D. By creating an instant 3D world from any web page, ExitReality adds a new dimension to the Internet. And this new universe of inter-connected worlds expands even beyond 2D to include thousands of innovative 3D places and games created over the past decade, and now ready to be explored.

It's an opportunity for any Internet user to connect with friends, meet new people with the same interests, and create a virtual home. An easy decoration tool allows anyone to build a unique 3D version of their website or social network page for everyone to see and friends and others to visit – see them, wave to them and chat to them with 3D avatar multi-user chat. Open standards mean any business or 3D designer can create places and worlds that can be visited with ExitReality, and things, widgets, gadgets and other applications that can be used to decorate 3D web spaces.

Compatible with Internet Explorer, Firefox and Chrome Internet browsers, ExitReality includes a 3D search engine, which gives the user access to the biggest repository of 3D objects and worlds on the Internet. It's free and easy to get started. After a quick 3.7MB download, the ExitReality Internet browser plug-in is installed and a button with the ExitReality logo appears on the browser. Visit any web page and click on this button to convert the 2D webpage instantly into a 3D place.

One of the most exciting features of ExitReality is that it allows users to decorate or customise their own 3D webspace with 3D objects. Simple yet powerful drag-and-drop technology allows users to collect 3D objects they find across the web and add them into their own 3D webspace. With ExitReality, there is no need to copy and paste website code. Users simply drag and drop the objects into their own webspace. ExitReality also allows users to drag and drop a whole theme or environment onto their webspace to completely change the look and feel of their 3D place.

The Western Australian is enthusiastic too: 3D internet opens up whole new online world of opportunities

The Inquisitr summarizes the set-up:

ExitReality transforms the social networking experience by offering virtual versions of every social network site profile, or any page on the web, on the fly and in real time. Users visiting a site or profile at the same time can interact, or simply browser the content within the space.

The 3D space created includes any rich media content on the site, and external sources can be dragged into a space, and all items can be copied. The platform is built on open standards including Collada, VRML and others, meaning that existing 3D objects built on the same standards can be easily included in any 3D space, including most objects from Google 3D/ SketchUp.

One of the coolest features is the offering of a “virtual space search engine” that allows anyone with their plugin to enter any 3D space on the web built on open standards, and when I lasted visited the company, there was over 3000 spaces with some incredible builds.

Unhappily, I couldn't get the demo video to load.

For a more sceptical view see Tweaktown's cold water.

Is this a vapourapp?

Simon Chester's involvement with legal information goes back to the Seventies when he taught legal research at Osgoode Hall and served on CLIC's board - that was the Canadian Law Information Council. He has practiced law on Bay Street for almost thirty years and speaks and writes widely on legal, technology, ethical and professional issues.
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