Yesterday, Nicole Baute of the Toronto Star covered a new social networking analysis company, Sysomos. The Canadian company gathers data from Twitter, Facebook, and 30 million blogs. Yes, 30 million.
It’s a new start-up by a UofT prof and one of his grad students, and they received financial support from the province to get things going.
They claim to go beyond brand monitoring by identifying what people are saying, who these people are, and what their tone is.
One recent practical application is mentions of Stephen Harper when parliament was prorogued. They also say . . . [more] “Tracking the Web, and Monetizing Off It”