Looks like CLB Media is pulling the plug on their Canadian Lawyer Associates magazine. This from an email I received yesterday:
“The Spring edition of Canadian Lawyer Associates magazine, now in circulation and available digitally at www.canadianlawyermag.com/associates, will be the last printed version of the publication. Market conditions have prevented this very well-received publication from gaining the advertising traction it needed to sustain its publishing schedule.
We wish to thank all those in the legal community who supported the publication through advertising and by supplying story ideas and editorial content which allowed us to publish and distribute five excellent issues for 10,000 new lawyers across Canada.
We will continue to serve this important audience through Canadian Lawyer, Canadian Lawyer InHouse, Canadian Lawyer 4Students and Law Times both in print and online, including exclusive web content. Additionally, we will be able to assist those wishing to reach this vital target with new digital opportunities coming soon.”
Building a new publication around a smaller audience demographic should have allowed CLB Media to provide better targeting for advertisers. The concept, paper-vs-electronic aside, had merit. So why retreat?
I suspect the big issue here was just bad timing. Sponsorship and advertising dollars are tight in the legal market right now. It’s also possible that the audience was “too small” for the Canadian market (which I doubt), or that CLB Media has a pending acquisition (just speculation on my part, but always a possiblity).
If it is a reflection of our present economy, hopefully the idea can be revived in the future. Associates, and new lawyers generally, are a group with unique interests and perspective. I also think they’re a group worth isolating & getting in front of.