Thanks to a Law Times Tweet, I learned that the entertaining peek into the lives of summer students at Cassels Brock & Blackwell is back in business. You may remember this blog from Connie's post last summer.
Having summer students spend time blogging about their experiences probably seems like a crazy thing many. I think this is a great marketing initiative, both for attracting potential students, and also to the wider community. How many of you saw the tweet from Law Times – a main stream publication? How likely is it that this news will show up in the print version? Great press from what was likely just a "try it and see" experiment last year.
Cassels Brock is also growing a team of future legal marketers. They are learning about writing for the web – a tool that will come in handy in their careers.