Stand By For Product Placement On UK Television

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Creative Commons: Defining NonCommercial York University v. Bell Canada Enterprises: Observations and implications for future Norwich jurisprudence Stand By For Product Placement On UK Television by Jeanette LeeJeanette practices in the areas of intellectual property, marketing/advertising, technology and entertainment law with the firm of Stohn Hay Cafazzo Dembroski Richmond LLP. Her practice has an emphasis on intellectual property acquisition and protection, film and television production, licensing, publishing, brand strategy and leveraging, advertising and marketing compliance and privacy issues. [click on the author's name to go to email and web page links] on September 15th, 2009 New UK Culture Secretary Ben Bradshaw is expected to announce later this week a three-month consultation process over lifting the ban on product placement in television programming in the UK. The move responds to plunging advertising revenues in the broadcast sector, and is a reversal of position from that of the previous Culture Secretary, Andy Burnham. Expect debate over the need to find alternative revenue sources for programming, and the erosion of programming quality, creative independence, and the public’s trust due to the blurring of advertising messaging and content. Under current rules, programmes can show products used as props, but cannot take payment from manufacturers in exchange for the placement. If the ban is lifted, reports anticipate that independent commercial broadcasters will be allowed to receive payment for displaying commercial products during shows, but that the BBC will still be banned. Product placement would continue to be banned in children’s programming on all networks. In Canada, the CRTC considered this issue in 2007. At the urging of broadcasters it removed non-traditional advertising (product placement, virtual ads) from the calculation of the maximum number of advertising minutes that may be broadcast. The CRTC stated that “the Commission considers it essential that OTA broadcasters have the flexibility to maximize advertising revenues to respond to the negative impact of audience fragmentation.” Respond: Make a comment \| Read the 1 comment Share: Email \| Save as PDF \| Print \| Linkedin, Facebook, Delicious, other More: on Intellectual Property Law or United Kingdom \| by Jeanette Lee Currently there is one comment on “Stand By For Product Placement On UK Television” : Jeanette Lee has this comment: September 19th, 2009 at 12:17 pm The consultation period has been announced. Culture Minister Ben Bradshaw stated he hopes to have changes in place in 2010. SOME COMMENTS MODERATED If you have not had an approved comment here before, your comment will be held for approval. 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