Comments on: Law Firms Recruiting Through Social Media?

By: Omar Ha-Redeye

Omar Ha-Redeye — Wed, 25 Nov 2009 01:39:59 +0000

Andre, I also agree that we need to look at all the firms, not just the big ones.
But the reason why their adoption is so much more compelling is that they are often the most cautious and last to adopt innovative measures.
B&P does a great job using Twitter too. To be honest, I only noticed the BLG tweet because I checked out their feed for that content after Michael's post.
I also agree that there are some great individual lawyers that are using Twitter effectively. I'm just a little reluctant to make it a number game, especially if us students start jumping into the mix.
There are a lot more of us using social media (perhaps anonymously) than there are any of you.
Stay tuned for updates with ObiterTweet in the coming weeks.

By: Connie Crosby

Connie Crosby — Tue, 24 Nov 2009 20:03:06 +0000

Andre:

You are very right. I believe many of the technologies we have today (including social media) are more affordable and easier to use in the past, so that small firms and solo lawyers can leverage them to compete with practices in big law firms. I think we focus on the bigger firms because those are the stories we hear more frequently, and they stand out because the bigger firms have had to overcome their inherently conservative thinking to jump into the new technologies.

Thank you for sharing your experience at Bereskin & Parr! A great use of Twitter–I will keep an eye out for your tweets.

By: Andre Mazerolle

Andre Mazerolle — Tue, 24 Nov 2009 18:24:40 +0000

You don't have to be big (Bay Street) to be significant. Bereskin & Parr, an IP boutique, has more than 290 followers and we believe is the only firm to tweet in Canada's two official languages. We are on 22 lists also. We have been tweeting since May 6th, and tweeting regularly for job openings. One going up today in fact. Here is one from October:

@bereskinparr
Toronto Contract Legal Job Openings: Patent Clerk, Legal Assistant, IP System Administrative Assistant & Marketing Coordinator #law
8:36 AM Oct 21st from HootSuite

Its a shame there isn't more of a focus on boutiques or smaller edgier firms by the social media media.

Of note, we have some great professionals from the firm retweeting our posts, people such as @MegLG with 1100 followers, and @TOpatentlawyer with 1363. These people, not the law firms, are the real story. Any Canadian lawyer with more than 1000 vetted followers is just rocking social media – and we applaud you.

Very excited about initiatives like Obertweet and congrats and kudos to Steven Pulver!