2009 Study on Corporate Use of Social Media

The Center for Marketing Research at the University of Massachusetts Dartmouth recently completed their annual study of the Inc. 500, the fastest-growing private corporations in the U.S.

The Center claims to provide one of the few statistically-significant studies on the use of social media by corporations. The findings show that social media adoption by the Inc. 500 outpaces that of the Fortune 500.

If we can extrapolate the findings into another jurisdiction and the legal industry, this might provide yet another clue about how social media can offer leverage to smaller and mid-size firms. It also suggests an increase of technology, privacy and Internet-related legal issues by clients.

You can download the study for free in Word and PDF.

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