Comments on: Negative Reviews Can Be Good for Business http://www.slaw.ca/2010/03/03/negative-reviews-can-be-good-for-business/ Canada's online legal magazine Thu, 09 Feb 2012 21:30:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Connie Crosby http://www.slaw.ca/2010/03/03/negative-reviews-can-be-good-for-business/comment-page-1/#comment-728626 Connie Crosby Wed, 03 Mar 2010 20:48:25 +0000 http://www.slaw.ca/?p=18136#comment-728626 I agree some negative commentary can lend an air of openness and legitimacy. If all comments on a site are positive and supportive, people often make the assumption that many of those comments were somehow planted there by the organization itself. Letting negative comments stand (as long as they are not hate-mongering or "trolling"), and responding to them in an open manner, help to demonstrate honesty. I agree some negative commentary can lend an air of openness and legitimacy. If all comments on a site are positive and supportive, people often make the assumption that many of those comments were somehow planted there by the organization itself. Letting negative comments stand (as long as they are not hate-mongering or "trolling"), and responding to them in an open manner, help to demonstrate honesty.

]]> By: Omar Ha-Redeye http://www.slaw.ca/2010/03/03/negative-reviews-can-be-good-for-business/comment-page-1/#comment-728623 Omar Ha-Redeye Wed, 03 Mar 2010 14:56:11 +0000 http://www.slaw.ca/?p=18136#comment-728623 Too bad I missed the presentation. I haven't caught Mitch speaking in some time, probably since I started law school, and I should have tried harder when he came to town. Online reviews will continue to be a contentious issue in <a href="http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article7045977.ece" rel="nofollow">online reputation management</a>. The <a href="http://www.slaw.ca/2009/10/13/doctors-fight-back-against-reputations-on-ratemd/" rel="nofollow">current case against Yelp </a>raises additional questions of whether litigation is appropriate where a site requests compensation via advertising to bump down negative reviews. Too bad I missed the presentation. I haven't caught Mitch speaking in some time, probably since I started law school, and I should have tried harder when he came to town.

Online reviews will continue to be a contentious issue in online reputation management. The current case against Yelp raises additional questions of whether litigation is appropriate where a site requests compensation via advertising to bump down negative reviews.

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