Our friends over at Stem Legal have rolled out a new Media Strategy service for law firms. The aim is to develop with the client “a customized strategic plan for using the media (including social media) as a business development tool.” What makes this particularly interesting is that it’s headed up by the estimable Jordan Furlong. I can easily imagine how relieved some firms will be to have Jordan guide them through the fun-house halls of Twitter, Facebook, and the rest. I wish Stem every success in this venture.
[Disclosure: Stem Legal’s principal is Steve Matthews, who is a central member of Slaw; and Slaw is lucky enough to have Jordan Furlong as a columnist.]