I'm trying to find out why I've received, on my office email, last week, political spam in the form of a few messages that purported to be email from Rob Ford's campaign, whining about his treatment by the Toronto Star.

I assume that was part of mass emailing. There'd be no reason to specifically send that form of email to me. I'm as likely to vote for Ford as would have been for, say, Jakobek. One of my partners? Maybe. Me? No.

Assuming the email is from his campaign, directly or indirectly, I wonder what list of email addresses it purchased and is using and, if it's using that list properly, or if they used some sort of spider to troll for email addresses or it's using email addresses from, say, a legal directory.

The email purported to be sent from "rob@robfordformayor.ca". www.robfordmayor.ca is Ford's website.

So, if you don't mind, who else, here, received one or more of those emails last week?

If this is a Ford campaign stunt, does anyone think that Mr. Ford received advice (from somebody qualified to give that advice, whether paid or not) about (1) whether it was legal to send out a mass emailing of that sort; (2) whether it was ethical to do so; and (3) that regardless of the answers to (1) or (2) that he should do it anyway because the only people who would complain are those who think he's a jack*ss, so who cares?

On the other hand, capital "s" Spam isn't associated with high quality meat, so maybe it's fitting that the Ford campaign is resorting to spam tactics. 

Anyway, the "rob@robfordformayor.ca" email address and the related website are now in my blocked sender's list, so anything from address will be consigned to junk mail.

David Cheifetz is a full-time litigator, primarily in commercial insurance areas usually on behalf of an insurer in one way or another; an occasional author on legal topics usually of some relevance to litigator-practitioners and judges, even if they're slow to realize it; a long-time refugee from legal and moral jurisprudence and the "is-ought" dilemma; and, a once-upon-a-time amateur hockey goalie with an odd pedigree. You can find him at Smockum Zarnett Percival LLP - dcheifetz at szplaw.com
[click on the author's name for more information]

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2 Comments on “Spam and the Toronto Mayoralty Campaign”

  1. Heidi Graf says:

    I received the one you referenced, in addition to a few more. If this is a campaign strategy, shoot the strategist. The content should be where a candidate stands on the issues (or not) but whining about the treatment at the hands of the media? But what the hay, I've long been of the opinion that politics does strange things to intelligent reasoning.

    No idea where they trolled for email addresses, or whether they were obtained legally or not. I don't believe it is a stunt, it's more of just get whatever message into whatever channel is available. The 'no strategy or off strategy' approach seems to be accepted as a strategy when really it's nothing more than a cheap tactic employed when the candidate has nothing to say/more to say.

    Like the real Spam, there are many ways to eat it, or not.

  2. james morton says:

    I got it too but assumed it came since I am a political junkie. That said, you can (I believe) by a lawyers directory on disk so perhaps there was an email download. It came to my legal (as opposed to blogger) address.

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