Life lags a little behind CSI and the other forensic fantasies on the tube — but not so far behind as you might imagine. We’ve all heard about government-employed facial recognition software that, in theory, can pick a putative bad guy out of the madding crowd. Now that sort of knowing eye is headed everywhere, thanks to the race to employ face recognition capacity in mobile devices.
It’s all part of the current lust to know and be known — to “befriend,” “follow” and “share with” a wide range of people in (or near) one’s life. To see what will soon be commonplace, check out the video from Viewdle below:
Viewdle – Photo and Video Face Tagging [1] from Viewdle [2]
(This is a very cunning ad, it seems to me: in portraying strong and attractive young women, it appeals to both men and women; and, I’d suspect, women are the biggest target audience when it comes to sharing on social media. The music is both “kicky” and “creamy,” I’d say, suggesting things are carefree with the product: fun, no worries.)
All the big players are working on facial recognition. Google currently has a version on its photo storage service Picassa, as does Apple in the recent version of iPhoto. As well, Apple recently acquired Polar Rose [3], which developed a face detection software that could be useful on Apple’s iOS platform. And the rumour is [4] that Google has an effective mobile facial recognition app in hand but is delaying its implementation because of real concerns over privacy.
At first it seems incongruous that social media sharing should be growing exponentially at the same time that privacy laws are being implemented and elaborated. Of course, it’s one thing to have every Tom, Amir, and Juan know at each moment where you are and what you’re doing, and quite another to have the government possess the same data. But that separation is less effective in practice than we might wish — just ask Julian Assange. Some privacy laws, however, direct themselves at you and me (and our friendly, neighbourhood corporations), and not just at governments. For an example that’s quite relevant here, you might consider Quebec’s concern about photographing citizens in public places: Aubry v. Éditions Vice-Versa inc., [1998] 1 S.C.R. 591 [5].
I think it’s fair to say, we are conflicted when it comes to opening our lives to fellow citizens, even to friends. To borrow an imperfect comparison, we might say that the urge to share is the “id” and the concern about privacy is the “super ego,” always in conflict as the poor “ego” strives to find a balance.
As technological innovation races ahead, our legal response chugs along behind, losing ground. We know this is coming and will soon be as widespread as smart phones. What legal reaction is being considered?