The results of a recent survey [1] conducted by Leger Marketing for SAS, a business analytics software and services provider, on the use of social media by companies have been published today: only 1 in 5 Canadian companies post on social media networks and monitor social media conversations on a regular basis. These two actions are considered the fundamental pillars of effectively using social media.
A lack of resources and a view that it is a waste of time and energy are cited as explanations as to why companies choose not to use social media or not to monitor mentions of their organizations in social media conversations.
This survey was conducted among 1,000 executives at mid-size and large companies.
These results may be somewhat surprising to some given the extensive role social media plays in our daily lives. However, most individuals who do use social media regularly, whether for personal or professional reasons, know that it is quite a commitment that perhaps not everyone is willing to take on. Given the impact social media can have, do you think these statistics will increase exponentially in the next few years?