In recent presentations and teaching I have been sharing some numbers about social network use compared against mobile use by Canadians. I have put those numbers together in a few slides that might be of interest–these slides are downloadable for anyone who would like to use them.
I have included a disclaimer (second slide) just to warn everyone these numbers are from a range of sources and therefore likely were compiled using different methods. So, these numbers are meant for general interest rather than to be used to make business decisions that would rely on the numbers.
I note these numbers (updated last week) have already seen one significant change: Google Plus has come out of beta, and it is estimated there are at least 45 million on board, making it arguably the third largest networking site right now. I'm trying to find the reference for that again but can't, although I've included some related links below.
Please let me know if you have any questions. Are there other numbers you would find of interest?
- Time Spent On Facebook Is Growing At An Astonishing Rate, Business Insider (September 26, 2011) – US numbers
- Longest Facebook Sessions are in Singapore, Allfacebook (September 27, 2011) – international numbers
- Google+ Opens the Floodgates to All, Market Share Rockets, Hitwise (September 26, 2011)
- Google+ Climbs Up Social Networking Ladder, PCWorld (September 27, 2011)