Klout’s recent tweaking of it influence scoring algorithm has a lot of people questioning the value of the various online tools that measure influence – especially those that saw their Klout score plummet. Mine actually went up :-)
What do these scores really measure? Do they really mean anything? How do you really measure your online influence?
Listen to this impromptu audio recording by Robert Scoble for his views on the value of online influence ranking tools, and the factors you should consider in accessing your online reach, influence the value of the content your post through social media channels. Hint: it’s all about the content and your participation!!!
I think this is also a great demo of the marketing potential of sending audio out to people via the web (in this case with SoundCLoud’s Flipzu tool).