If you can remember books, you’ll also likely remember book jackets, those slipcovers that help you mark your page, keep sliding off when you try to read in bed, and announce to the world what it is you’re into. Of course, they also hook you into buying the book in the first place — if they’re good enough. And that’s where a man called Chip Kidd comes in: he’s the star of book cover designers.
Bright. Startling. Imaginative. And above all, effective. His efforts wrap the authors’ in just the right judge-stuff.
No surprise then, that in person he’s… well, bright, startling, imaginative and a little over the top. Here, to make this case, are a few videos that show Captain Kidd strutting his stuff. With humour and, to kick things off, a pair of mustard pants to die for.
Next, Chip Kidd “in support of his new novel, THE LEARNERS, presents 5 experiments in FORM and CONTENT” — which one commenter called “perhaps the most deeply disturbing thing I’ve ever seen. Good show.”
And finally, “Chip Kidd on Designing Murakami’s 1Q84 Book Jacket”, a much more sober exposition by Kidd in his office.