Survey Monkey Acquires Zoomerang

Online survey tool Zoomerang has been acquired by Survey Monkey, and will move all their client accounts (and surveys) over to the new platform by year’s end.

I remember choosing Zoomerang because I thought the lack of a “monkey” in the name would be mildly more acceptable to business audiences. Feature wise, the two products were pretty much on par; so the next best differentiating factor I could come up with was how business friendly the name was.

In hindsight, I did later realize that “zoomerang” wasn’t all that conservative of a name either. Not that the online survey industry was producing any better alternatives.

And now here I am… back with the monkey. Must be fate. :)

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