Here’s a small matter, tiny in fact:
I’m collating some material from various Canadian law firm websites, and as part of the project I need to record the firm name along with the material I’m referencing. I imagine I’m not alone in doing this sort of thing: whether it’s a phone number, a lawyer’s name, or something the firm’s proud of and has published, it’s pretty common to grab it with select-copy-paste, and sensible too to select-copy-paste the firm name into the note as well. Yes, I could type McCarthy Tétrault, but I’m as stingy with my keystrokes as the next person. Ctrl-C/V is the way.
Except that it can be devilish hard, if not impossible, to find a text version of a firm’s name on most websites, firms opting for the formatting that a graphic image of the name allows. Slaw does this too, of course. But I’ve made sure that there’s a text version of the name nearby. It might make sense of law firms to do the same.
What you’ll find much of the time is that the only text version of the name lies in the copyright line at the very bottom of the page in the tiniest type on the page. Your name in lights is all well and good; but your name in the fine print — not so much.
To show you what I mean, here are links to the five largest Canadian firms, only the first of which offers up useful text:
No big deal. But since, as we know, god is in the detail, might not profit be also?