♫ Wake me up before you go-go
‘Cause I’m not plannin’ on going solo…♫
There is much talk about the cloud these days and the innovation that it offers to lawyers and law firms. Well ioSafe, the manufacturer of secure, hardened hard drives (that are used in law offices and elsewhere) have announced an innovative way to bring their latest product to market.
First this new product: It is “A fireproof waterproof NAS/RAID – like an aircraft black box for data on your network – protect pictures, videos and business data.” Basically it is a hardened hard drive that establishes a private cloud for your data. The box is waterproof, fireproof etc. I have a couple of their earlier hardened and secure hard drives and love them – but this new device goes much further than just a disaster-proof hard drive. This network storage device will allow you to access your data over the internet…establishing a secure private cloud backup and grant you access to your data from anywhere…well…at least it will when it gets released.
That is where the other innovation comes in. They have set up an Indiegogo campaign to raise $150,000 to help bring the device to market. In the words of Indiegogo:
Indiegogo helps you spread the word about your campaign with a unique algorithm we call the gogofactor. Use our powerful social media tools when you launch your funding campaign and start sharing, tweeting, and encouraging people to “like” your campaign to boost your gogofactor. Raise it enough and you could be featured on our homepage or in the press!
This is social media + venture fundraising + innovation in product design + secure cloud storage. All of this wouldn’t have been possible without the internet. Nice to know that they don’t have to go about this solo!