Yesterday I had the pleasure of addressing the annual gathering of the Federation of Law Reform Agencies of Canada on the topic of using social media in the context of legal research. I have shared the presentation using slideshare for those who are interested. Patricia Hughes, Director of the Law Commission of Ontario shared some tweets via #FOLRAC as well.
Simon posted last year about QR Codes on lawyers’ business cards. Building on that, I put a QR Code on presentation title slides. The code links to my social media channels so that people who have questions about my presentation can, if they want, scan the code and easily find or connect with me. As Steve suggested in a 2010 post, QR Codes are useful for mobile marketing.
My QR Code generator, Scan.me, tells me that one person scanned the code while I was presenting. My geeky little heart is warmed every time someone scans my QR Code, it is like a virtual hug.
All kidding aside, my question for Slawyers is this: Do QR Codes have any value if used as described above or are they simply visual noise?