QR Codes and Presentations

Yesterday I had the pleasure of addressing the annual gathering of the Federation of Law Reform Agencies of Canada on the topic of using social media in the context of legal research. I have shared the presentation using slideshare for those who are interested. Patricia Hughes, Director of the Law Commission of Ontario shared some tweets via #FOLRAC as well.

Simon posted last year about QR Codes on lawyers’ business cards. Building on that, I put a QR Code on presentation title slides. The code links to my social media channels so that people who have questions about my presentation can, if they want, scan the code and easily find or connect with me. As Steve suggested in a 2010 post, QR Codes are useful for mobile marketing.

My QR Code generator, Scan.me, tells me that one person scanned the code while I was presenting. My geeky little heart is warmed every time someone scans my QR Code, it is like a virtual hug.

All kidding aside, my question for Slawyers is this: Do QR Codes have any value if used as described above or are they simply visual noise?

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Comments

  1. Putting it on the title (or ending) slide makes sense. I wonder if the one hit is reflective of being on the first rather than the last slide.

    I was thinking about this a couple of weeks ago when I was pulling together a presentation, but placing them wherever I had a citation to an external resource. In the end, I decided not to include QR codes in the slides because I wasn’t sure they would be large enough to be scanned from the audience without detracting from the purpose of the slide. If you’re spending a few minutes on a slide, that’s plenty of time for people to hit the resource and rejoin you. Anyone know how far is too far (or how small is too small!)?

    Another way I thought about using them was within the handout, rather than (or in addition to) including links to Web sites. Since the materials are printed, this would have allowed readers to quickly pull up the site without having to type it in.

  2. Interesting idea!

    I would say it depends on your audience. A young or tech-savvy audience is more likely to appreciate the option than, say, a room full of managing partners.

  3. Shauna, I was at the FOLRAC workshop and, I have to admit, it was me that scanned your QR code. To answer David’s question, I did not scan it from the active power point, but rather from the printed handout of the power point. It was difficult to get the right angle to the screen from where I was sitting (we were sitting in a box-shape, I was on the side). I really enjoyed your presentation. I encourage your readers to check out the slideshare presentation. Thank you!