Online advertisers intend to ignore ‘do not track’ settings set by default. Here’s a story on OutLaw.com about that practice: Advertising industry standards do not "require companies to honor DNT signals fixed by the browser manufacturers and set by them in browsers". So much for the ‘better business’ in Better Business Bureau. ‘Better For Business…’ appears more accurate.
A very pungent description of the ‘Privacy? Never heard of it!’ world of advertising and the discussions about these standards can be found on ZDNet. (h/t David Cheifetz)
And even browsers set to ‘do not track’ will not comply with the EU’s recent rules on getting consent before placing cookies — which are what allow the tracking in the first place. Perhaps just as well, if advertisers are going to ignore those settings.
Will PIPEDA or its substantially similar provincial counterparts change advertisers’ behaviour in Canada?