Apple announced a new iPad mini yesterday as expected, along with upgrades to several other products. Surprisingly, an iPad 4 is now available, just a few short months after the iPad 3 was introduced. Apple is a master of innovation and marketing, and somehow manages to make evolutionary changes to its products seem revolutionary.
But they are not the only game in town.
Microsoft has an event on Oct 25 to launch its Surface tablet, on Oct 26 to launch Windows 8, and on Oct 29 to launch Windows Phone 8. Early reviews show they are solid products. I find these new Microsoft products interesting. The Surface tablet has a lot of features that will make it easier and more seamless to use than an iPad. Corporate IT departments will love them. But iPad users may be slow to switch, as many of the apps we use with the iPad are not yet available. For example, iPad users using apps like pressreader, newsstand or flipboard won’t switch until those are available for Microsoft products.
Not to be outdone, Google also has an event on Oct 29 where it is expected to launch its next generation Nexus smartphone, new tablets, and an update to its latest Jelly Bean software.
For the record, I use Microsoft PC’s, an iPad, and a Google Nexus phone. They are all good products, even though each one has subtle advantages and disadvantages. Each one also has its fans and detractors to the extent that it is sometimes difficult to know how realistic either positive or negative reviews are. For example, there has been some criticism that the Windows 8 surface RT tablet operating system won’t run full office software – just pared down versions. But that is the nature of the tablet beast – and is the same approach taken by Apple and Google.