If you are currently considering a new website, you may want to build it for the mobile generation, and you will want to include responsive design. All websites – including law firm sites – are seeing an increase in mobile traffic. Mobile users require unique usability and it is anticipated that in the near future, mobile devices will account for nearly half of your website’s visitors.
Responsive design is a technology aimed at crafting sites that provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices. Responsive design addresses many of the limitations of traditional mobile websites. Mashable dubbed 2013 the Year of Responsive Web Design.
Responsive design makes every page of your website mobile-friendly by automatically adjusting each page to fit on any screen size.. The benefits of responsive design techniques expand beyond the user’s experience and include having a single web address, making your full site available and only having to maintain one CMS.
In addition, it is important to consider how people share content. Email and social media are the two main applications used on mobile devices. You cannot assume that your audience is reading content in their offices on a traditional computer. It is more likely they are using mobile devices from all sorts of locations, like airports, restaurants and their homes.
Is responsive design that important to law firms? I suppose only if the firm cares about where clients and prospects are reading about them.