Lawyers routinely send demand letters to those who may offend a client’s rights in some way. The easiest, but often ineffective, way to do that is to fire off a missive citing every possible legal theory that is being breached, and threatening to bring down a reign of legal terror so intimidating that the recipient will quake in their boots and comply.
Sometimes that kind of letter is so over the top that it isn’t taken seriously. Especially in todays world of social media, it can actually backfire due to the Streisand effect.
So it is noteworthy when someone takes a totally different approach. Techdirt has a good commentary on an amusing yet effective way that the Cracked website handled one of their articles being copied by the Daily Mail.
To make their point, Cracked posted an article entitled A Sincere Apology From Cracked to the Daily Mail after the same article appeared on the Daily Mail a day after it appeared on Cracked. Cracked apologized to the Daily Mail for their author breaching the Cracked rules against using their Time-Lord abilities by travelling into the future, copying the Daily Mail article, then posting it the day before.