A few months ago I questioned whether there was any worth in a lawyer paying for an enhanced profile on legal lists.
I got a call recently that topped that concept.
The call was from a publisher in England. They started off by talking about their publication read by thousands of CEOs around the world. And an upcoming edition that was going to feature a global CEO survey on social media risk from a major accounting firm. They did their best to promote this as a high profile publication.
Then they said they wanted to do a companion article to get a perspective from a lawyer with social media experience, and asked if their writer could contact me to ask some questions.
So the wheels start turning. Is this for real or a scam? Is there any reason I should / should not do this? Might this be a good promo opportunity? Might this be a good investment of my time?
Then reality hits – and the answers become clear. For the privilege of being interviewed, I have to pay a fee of 7900 pounds – about $15,000!!!
Really? Are lawyers and other professionals that gullible that they will actually pay that kind of money to be featured in an article? And the publication actually expects an expert to pay them to give their article credibility?
Sadly the fact that these types of businesses exist tells me that lawyers and other professionals are indeed that gullible.
Is being an expert or thought leader not something one earns, rather than purchasing for a price approaching a small car?
Forget earning your place as a thought leader – for the price of a small car, you too can find your place among them.