People are always looking for a way to do business development in the summer that is fun and ensures ample time to get to know your client or potential client better. For decades that has been done on the golf course. It is often said that if you can spend 5 hours on the golf course together then you won’t mind working through the details of a transaction.
But not everyone likes golf and certainly not everyone is good at golf.
The sport of cycling has steadily been growing in popularity for the last number of years. Maybe it was the Lance Armstrong effect or the ability to watch world-class cycling events easily, or maybe it’s because anyone can do it. No matter the reason, people are cycling more and it can be a great way to do business development.
This year I was asked to join a group of riders in support of Multiple Sclerosis. My contact knew that I was a fairly active cyclist and thought I would enjoy a ride from Grand Bend, ON to London, ON and back again. I jumped at the chance as not only did it give me a reason to be on my bike but I also knew it would be a great way to learn more about him and his company.
The great part about cycling is that almost all of us have done it at some point or another. Most rides are not set up as races but as tours meaning there are lots of stops and support people. Other riders are not keeping track of time, rather they are too busy enjoying the scenery and talking with the other cyclists. There is no limit as to who can participate either – in the case of my group, our team has over 60 people among the 1,500 riders.
From a business development standpoint, not only are you spending a day or two riding with like-minded people, but you also have likely done a number of training rides together as well. In the case of a golf game you will spend half a day together once a summer. In the case of cycling you may end up with the person on a weekly basis for several months – plenty of time to get to know someone and their business.
There are countless rides of various lengths all across the country that people can participate in. I encourage you to dust off the bike and get outside.