Whether you are drafting a message to your boss, a client or prospect there are a number of key elements you should consider in order to get your point across and ensure that the recipient will understand what it is you are trying to convey. Obviously, depending on the message, the amount of time needed to develop will vary, however, the basics will stay the same.
For this post let’s stick with broader messages, where you need to convey an idea. To start with, you need to understand that messages are not necessarily “facts” no matter how they are presented. . . . [more]