Our cell phones know everything about us. Who we talk to. Who we Google. Who we email. Who we date. Who we text. When we wake up. Where we go. When we go online. What photos we take. And so on.
Now your rental car may know it too. It is a researcher’s/ businessperson’s/ marketer’s best dream. And there is really nothing stopping it. In an episode of the Exchange, Dr. Ann Cavoukian (Executive Director of the Privacy and Big Data Institute at Ryerson University) speaks out about this latest danger of rental cars stealing personal data when drivers link . . . [more]