Privacy breaches and complaints can often be resolved cooperatively. We usually hear about the large, dramatic, far reaching breaches more so than the smaller ones that get resolved.
In one example, a malfeasant social engineered some information from customer service representatives that enabled the malfeasant to contact customers and try to obtain more information that could be used for fraud. The business investigated, contacted the individuals who may have been compromised, and took steps to reduce the chances of it happening again.
In another situation, a rogue employee took customer information which was used to impersonate the company to collect money from a customer. The business was not very responsive to the customer complaint until the privacy commissioner got involved. In the end the employee was dismised, the customer made whole, and steps were taken to reduce the chances of it happening again.
From a business perspective, it shows the need to take privacy complaints seriously, and deal with them quickly and effectively.
From a consumer perspective, it shows the need to be cautious when you are asked for your information – especially when someone contacts you. And be patient when your service providers take steps to make sure you are who you say you are.