Here are excerpts from the most recent tips on SlawTips, the site that each week offers up useful advice, short and to the point, on research, writing, and practice.
LinkedIn Dos and Don’ts for New Lawyers
With over 467 million users in more than 200 countries (including at least a 1 million in the law practice industry) and web traffic that ranks it as the 24th most visited site on the planet, LinkedIn is the social networking tool of choice for professionals. Regardless of whether they trying to find new lawyer, or looking for you specifically, a Google search is one of the first things prospective clients will undertake. Along with the bio on your firm website, your LinkedIn profile is likely to be at or near the top of any Google search results. Clients will be very tempted to click on your LinkedIn profile as it will instantly tell them if they know anyone that knows you –a key factor when someone is selecting a lawyer. …
Research & Writing
Navigating Social Media
For those who need a brief refresher on social media (or an introduction), here is a succinct guide to the various platforms: <graphic for ‘social media explained’> (I would spell that ‘doughnut’, though – and ‘donut eating’ should be hyphenated.) In terms of how to post information, you might bear the following points in mind. ….