As we get ready to say good-bye to 2020 (yay!), it is time to reflect on our goals for the ensuing years. In “A Post-Pandemic Survival Kit for the Legal Industry“, author Mark Cohen writes about adapting to new ways of providing legal services. Legal work “is under renovation. Lawyers are not its architects or builders”.
In preparing for our future work, Cohen recommends that we ask the following questions:
- What do we sell?
- Should we be selling it?
- What do customers think of our services and/or products and how do we stack up with known and potential competitors?
- How can do we improve and continue to improve?
- Is management courageous enough to drive material, often painful changes if/when required?
- Do we have access to the tools, resources, and capital, to be competitive as a stand-alone entity?
- What is our net promoter score and how can we improve it? Do we have a sustainable business model?
- Do we have a workforce culture that is receptive to new ways of doing things?
As you enter 2021, what will you be asking yourselves? Will you be changing any of your processes or services?