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QR Codes and Presentations

Yesterday I had the pleasure of addressing the annual gathering of the Federation of Law Reform Agencies of Canada on the topic of using social media in the context of legal research. I have shared the presentation using slideshare for those who are interested. Patricia Hughes, Director of the Law Commission of Ontario shared some tweets via #FOLRAC as well.

Simon posted last year about QR Codes on lawyers’ business cards. Building on that, I put a QR Code on presentation title slides. The code links to my social media channels so that people who have questions about my . . . [more]

Posted in: Practice of Law: Marketing

Using QR Codes

QR codes can be useful tools for marketing (including for lawyers) and other uses – but they are a tool that must be used correctly, not a strategy on their own. At a TechAlliance session this morning on QR codes Donnie Claudino of TechAlliance and Jonathan Kochis of Resolution Interactive Media talked about how to use them. 

To put them in context, consider that some extimate that half of all web traffic will be mobile by 2015.

A lot of the bad press QR codes have received are based on poor uses. Examples of QR code fails can be seen . . . [more]

Posted in: Technology

QR Codes & Mobile Marketing

Have you come across a QR code yet? See this as an example:

All you need is a QR code reader built into your mobile phone – either natively within Android phones, or a free QR app for the iPhone. Then scan the code, and instantly your phone will execute one of a number of predetermined tasks:

  • hotlink the phone’s browser to a URL – scanning the above image, for example, takes you to the homepage our blog at Stem;
  • initiate a phone call;
  • display an image, business card, etc;
  • download a v-card;
  • or display a simple text message, to
. . . [more]
Posted in: Practice of Law: Marketing, Technology, Technology: Internet

Local Information Sharing – QR on Lawyers’ Cards, Bump

There’s been something of a buzz lately among the law marketing crowd about putting QR codes on business cards — typically on the back, because they are ugly. (See, e.g. Shatterbox, Larry Bodine, ABA Journal.) It’s taken a while for this technology to percolate down to lawyers:these pixelated squares have been around for a few years now and mentioned more than once on Slaw: QR Code; Possibilities of Barcodes; QR Codes & Mobile Marketing. The thought is that a contact need only snap a photograph of your QR code to be provided with whatever . . . [more]

Posted in: Practice of Law: Marketing

Possibilities of Barcodes

At the OLITA workshop Digital Odyssey 2010 – Going Mobile, Sally Wilson from Ryerson University Library and Archives gave a great overview of QR codes and some innovative ways in which they can be used in libraries to provide timely services and information. Some innovative examples include:

  • Using QR codes in the catalogue’s bibliographic records. Students can have the record information sent to their mobile devices.
  • Add QR codes to current periodicals on the shelves. The QR codes will tell students what the other holdings are in the catalogue.
  • Add them to the library staff’s business cards. They will
. . . [more]
Posted in: Technology: Internet

QR Code

Everyone knows the ubiquitous bar coding — though reading it might be another matter. But I for one wasn’t acquainted with it’s potential replacement, QR Code — QR for “quick response” apparently. What you see below is a large version of a QR Code symbol that contains the first 250 characters of the “About Slaw” page.

(I imagine, but don’t know, that the object could be shrunk considerably, the only limit being its readability by a scanner.) By comparison, a bar code can only contain 20 digits.

Invented in Japan in 1994, QR Code is gradually spreading throughout the world. . . . [more]

Posted in: Technology

Be More Open on Your Android

Google’s Android operating system is open source. The rest of the software on your Android tablet or smart phone may be a mixture of commercial, freemium, and other business models, including free, ad-driven apps. Lawyers and other legal professionals will find high quality open source apps in the Google Play store but you can get to them more cleanly by using the F-Droid package manager.

Alternate Android app stores abound: Amazon has one, as do Opera and many of the phone makers. Amazon’s store is an app on your device, and offers a free app each day. Opera . . . [more]

Posted in: Legal Technology

October 2013 Issue of Connected Bulletin on Courts and Social Media

The October 2013 issue of Connected is available online. The bulletin covers news about the impact of new social media on courts.

Most issues cover news from the United States, but there is occasional coverage of other jurisdictions.

In this issue:

  • Courts and QR Codes
  • Justices from 12 midwest states consider implications of evolving technology on the courts
  • Australia’s Supreme Court of Victoria launches new social media initiative
  • Ohio explores haunted courthouses across the state

The bulletin is published by the Virginia-based National Center for State Courts (NCSC) and the Conference of Court Public Information Officers. . . . [more]

Posted in: Technology: Internet

What’s New at CALL?

CALL/ACBD’s 50th annual conference is only weeks away. The CPC, our volunteers and the CALL Executive are looking forward to welcoming you to Toronto’s Royal York Hotel, and to the many events we have planned. I’ve already raved about the program and the social events. This conference also offers a few innovations which I hope you will enjoy.

CALL/ACBD launched a new website earlier this year, and the 2012 CPC was the first group to use the new conference templates. Feedback on its usability and structure would be very welcome, and will go into our report to the Executive and . . . [more]

Posted in: Education & Training, Legal Information: Libraries & Research

Slaw Site News – 2012-03-22

Site news for those who read Slaw only via RSS or email

1. Comment Watch:

In the last week there were 50 comments. You might be particularly interested in these:

  • the six comments on David Canton’s post “Demanding Social Media Passwords From Job Seekers Is Wrong”
  • the thoughtful comments on Jack Newton’s post “Addressing the High Cost of Cloud Computing Due Diligence”
  • the five comments on David Canton’s post “Using QR Codes.”

You can subscribe to the comments on Slaw either as a separate matter (RSS, email) or as part of a subscription combining posts and comments . . . [more]

Posted in: Slaw RSS Site News

Four Legal Marketing Trends to Watch in 2012

As we launch into a new year, I’m looking forward to seeing what marketing tools are adopted by lawyers and how changes in technology change the way lawyers do business. Here are four trends I think are worth watching in 2012.

Social media engagement and integration

Law firms and individual lawyers have becoming more active on social media platforms, including LinkedIn, Twitter, Facebook and now Google Plus. As participation increases, law firms will need to become better at integrating their social media activities into their overall marketing plan, cross-linking each of the firm’s activities with one another to help increase . . . [more]

Posted in: Legal Marketing

Digital Wallets on Their Way

I’m by no means an expert in banking, but seems to me things are heating up in the world of alternative payments. Last week Benjamin Ensor from Forresters posted a nice overview of the rise of the digital wallet (also known as mobile wallet) in his article The Battle of the Digital Wallet. He says this is going to be a game-changer for the retail market:

A mobile digital wallet is more than just a mobile payment system because it combines:

  • Mobile payment. Digital wallets are likely combine several different payments systems into a single service, including mobile
. . . [more]
Posted in: Miscellaneous, Technology