Canada’s online legal magazine.

About Jordan Furlong

I’m a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult me to better understand why the legal services environment is undergoing radical change, and they retain me to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services. You can contact me at

Posts by Jordan Furlong

Empathy for the Disrupted

Why LinkedIn Has Lost Its Value for Me

Permission to Dream


What Risk-Aversion Really Means

A Simple Measurement of Client Value

Leadership and the Sole Practitioner

The Underwear Gnomes of Law

Falling Short on Legal Ethics

A Proposal: The Legal Council of Elrond

Franchising the Law

Is Your Law Firm Fulfilling Its Purpose?

Requiem for a Weekly Newspaper

In Defence of the Law Practice Program

CPD and the Presumption of Competence

The Purpose and Place of Pro Bono

Articling: Back to Basics

The Importance of Being Nice

Exploding Some Law School Myths

Your Client Is Not Your Enemy

Your Call Is Important to Us

Letting the Clients Decide

The Quiet Canadians