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About Margaret McCaffery

Margaret McCaffery is president of Canterbury Communications, a Toronto marketing/communications agency specialising in professional services firms. An award-winning consultant, she has advised over 20 law firms, from very large (350 partners) to very small (sole practices). She has built marketing departments in large firms and provided marketing strategy and services on an outsourced basis to small firms.

Posts by Margaret McCaffery

Looking for Lawyers: Recruitment Marketing

Making the News

Why Survey Clients? Why Not!

Know What You’re Selling

The Firm Retreat: How to Make It an Advance

Brevity Is the Soul of Email Signatures

Remember Who’s Reading Your Profile

Debriefing After Proposals

Choosing a Marketing Consultant