Margaret McCaffery is president of Canterbury Communications, a Toronto marketing/communications agency specializing in professional services firms. An award-winning consultant, she has advised over 15 law firms, from very large (350 partners) to very small (six partners). She has built marketing departments in large firms and provided marketing strategy and services on an outsourced basis to small firms. Margaret is on the Board of the Legal Marketing Association, Toronto Chapter, and chair of its Marketing & Communications Committee.