Canada’s online legal magazine.

About Margaret McCaffery

Margaret McCaffery is president of Canterbury Communications, a Toronto marketing/communications agency specialising in professional services firms. An award-winning consultant, she has advised over 20 law firms, from very large (350 partners) to very small (sole practices). She has built marketing departments in large firms and provided marketing strategy and services on an outsourced basis to small firms.

Posts by Margaret McCaffery

Marketing Technology: What’s That?

How to Get Others to Tell Your Story

Who Is Your Ideal Client?

Should Law Firms Advertise?

Ten New Year’s Resolutions for Marketing

The ABCs of Client Classification

Get SMART About Setting Marketing Goals

Building Word-of-Mouth Referrals

Ho-Ho-Holiday Cards (Or Not)

How Do I Begin Thee? Let Me Count the Ways

Make Words Count

Small Talk Can Lead to Big Business

What Is Your Value to Your Clients?

The Case for Case Studies

Who You Gonna Call? Naming Your Law Firm

Looking for Lawyers: Recruitment Marketing