How can you save time and money marketing your law firm? Drop a few clients.
Yes, drop. Some lawyers are better than others at saying no to taking on certain clients. Some groups can more easily spell out the criteria for their ideal client than others. And some firms are better than others about enforcing client intake policies. But very few lawyers, practice groups, or firms have committed to regularly culling their client lists for The Clients Who Aren’t Worth the Trouble.
But how do you know who those clients are? That’s where client classification comes in. Classifying your clients . . . [more]