There are two somewhat related media consumption patterns happening right now that most law firms haven’t given much thought to yet – mobility and distraction. You can use these developments to your advantage by building modular content that can be sliced and diced in a variety of ways to help you get more mileage out of your lawyers’ substantive writing and create a more unique online presence for your firm. Let me explain. . .
The first pattern is the ongoing shift to consuming content on mobile devices – by which I mean phones and tablets (and by all that . . . [more]