Does your company have marketing materials that have been sitting around for years? We do and sometimes you find out they are being used out of the blue.
I recently received a “brochure” that was 29 pages long. The book – at 29 pages it’s hard to refer to it as a brochure – was almost entirely text with maybe 25 small images in total. Block fonts, full justification, disoriented information, no branding, no context and no flow. It was a marketing package by name only and would likely cause us to lose more projects than win.
The material was . . . [more]