It’s easy to define your ideal client—someone who needs your services and pays their bills, right? When you’re building your practice, that’s a good place to start. Any client looks like an ideal client at first, but after a few years in practice you begin to recognize the clients you want—and those you don’t. Better to have that recognition sooner rather than later, because then you can build the practice you want, rather than have it built for you by whoever comes in the door.
There are plenty of clients who need your services and pay their bills, but some . . . [more]