It’s a fundamental marketing decision for many law firms: How much content should we publish outside our website? For many years, the answer always seemed to be: none. Firms tried to serve and address every audience and every interest in one location. The predictable result was an incredibly cluttered website, both in its message and in its presentation.
The law firm website was never intended to be a single-subject, single-audience, publishing powerhouse. Fortunately, many firms have realized this and have wised up. Over the last decade, we’ve seen the rapid transfer of “commentary” from firm websites, pushing that content . . . [more]