If there's one lesson lawyers really should learn about participating in online communities, it's this: how you contribute to a conversation is at least as important as what you contribute. Those who don't appreciate this guideline run the risk not just of seeing their comments ignored, but also of earning a bad reputation that's hard to shake.
I'm thinking specifically of lawyers who engage in strafing an online conversation, scattering self-promotional marketing messages at each landing point. They're newcomers with some credibility in the marketplace, but have little invested in any specific virtual community. So they charge in, market, and . . . [more]