I suppose it could be like setting up a start-up with their first set of corporate records and related legal documents. There’s a nervous excitement in the air of what’s to come. The possibilities. The probabilities.
What’s not to love? For me, the only thing better than branding a start-up business, is getting invited to rebrand an existing mature firm whose current brand is gasping for air and no longer really … sorry to say… visually relevant. In fact, most of the tired brands don’t say much or stand for anything. In reality, most legal brands are developed without much . . . [more]