The purposes for which lawyers engage on social media include: boosting visibility, increasing engagement, marketing your services, providing valuable content to your audience, building connections with other lawyers and potential clients, gathering and sharing information about the law and practice. To be a successful social media user, you’ll need to provide content that is valuable, use the right headlines and ‘shareable’ words, include images, vary your post style, and undertake other activities to boost your engagement. But timing your posts properly is another important element of your overall social media strategy.
Ideally, you’ll want to schedule content to post . . . [more]