If at first you don’t succeed, try and try again. That is the old-fashioned premise behind a relatively new web marketing strategy known as remarketing or retargeting. And if you have had the experience of seeing ads for a specific company or product popping up over and over again as you surf the web, chances are you have already experienced it firsthand.
We are all familiar with the abandoned shopping cart – going partway through the process of selecting and configuring that perfect something [insert your own shopping proclivity here] on a retailer’s website before bailing out just . . . [more]