What can legal business developers learn from a consumer brand expert? Quite a bit, actually, Forbes Magazine contributor Patrick Spenner points out in his article that engagement is important… but that the new frontier in 2013 for consumer brands is… SIMPLICITY. How simple can we make it for a customer to make a decision to choose you?
As you know the legal profession is behind when it comes to adapting to trends… some lawyers are still not convinced that market engagement is a worthy goal. If you are one of the believers, then you know that market engagement matters! If . . . [more]