More than 1200 legal marketing professionals gathered in Las Vegas for the industry’s largest conference earlier this month. This where marketers with a shared obsession for business development and client retention, sharpen their skills.
Here are the best nuggets from the sessions I attended:
- Client focus simply defined: always doing what’s best for the client.
- Understanding the client’s business means being responsive because you understand (and share) in the urgency, follow client directions and never, ever, undermine general counsel.
- Business strategy knowledge includes understanding the products, competitors and their geographic market.
- Law firm client relationships are stickier than first thought