In 2011, the typical corporate email user received about 105 email messages a day (source: The Radicati Group), many of them on a handheld device. So if you’re trying to reach a busy person who’s likely checking email in between meetings, your best shot is to write a good subject line for your email message.
Think about what causes you to open an email message. As you scan your inbox, you probably check whose name is in the ‘From’ line and then you read the subject line. If you don’t know the sender, the subject line is all that . . . [more]