Last year on Slaw, Steve Matthews wrote ten tips for building a law firm publishing culture. One of his tips included using an editorial calendar as a useful tool to keep track of who was writing what in the firm and when, but also to include guidelines, set reminders, and help identify opportunities, and in my last post on using Evernote as a marketing tool, I mentioned that lawyers may want to keep their editorial calendar within Evernote.
Editorial calendars help you plan content and ensure that you are posting consistently. They are also handy tools to help . . . [more]