The law firm newsletter has long been a mainstay of client engagement and business development at law firms. As firms moved from paper brochures to electronic communications, readership statistics became increasingly accessible, but the news was not always good.
Whenever there is a significant case or legislative amendment, law firms race to send out an update, but we hear an increasingly common lament, “nobody reads our legal updates”. According to Mailchimp benchmarks, the legal industry is slightly above average with a 21.14% open rate and 2.71% click through rate. While not the worst statistics – there are industries which fair . . . [more]