Once you remove content publishing from the equation, there are typically four major entry points into law firm websites: the homepage, practice pages, lawyer profiles and regional office pages. For this month’s web law connected column, I thought it might be interesting to offer comments on each of these pages, and issues I’ve seen from a search marketing perspective.
The law firm homepage: The firm homepage is obviously the most important entry point for a firm website and can often be a prime battleground when stakeholders are trying to ensure the strongest aspects of the firm are reflected in . . . [more]