The title, “Are We Big Enough to Need a Marketing Department?,” is a question I’m often asked by smaller and mid-sized firms. Larger firms will ask, “How many people do we need in our marketing department?” Neither is the right question to be asking.
The “right answer” to your marketing staffing needs is in fact two more questions: what do you want to achieve and how quickly do you want to see results?
If you’re a large, recently merged firm that needs to promote its new name widely and quickly, you need a lot of creative horsepower—for a short period . . . [more]