Let me expand on this idea: people will continue to do business with people they like.
Seems like a pretty simple concept, doesn’t it? Yet so many people miss out on business opportunities simply because they do not come across as likeable. I’m not here to tell you to become best friends with everyone you meet, but if you present yourself as a likable person it will go along way to getting more business.
Everyday we interact with all different kinds of people from the coffee barista, to your boss or your clients. Unless you are a hobbit, you will . . . [more]