One of the more interesting transitions the web has brought to legal marketing communication is the greater acceptance of informal lawyer commentary. Where formal business writing and legal analysis were once considered the only output for marketing materials, the advent of blogging, and now micro-blogging (i.e. Twitter), has allowed lawyers to create more approachable online personas and to simplify legal writing in a way that appeals to a wider demographic of readers.
This trend of informal communication, while liberating in many respects, doesn’t come without a few pitfalls. One that has become more evident recently, occurs with the automated routing . . . [more]