I was recently asked to give a presentation on marketing and communications for a national firm. The target audience has various levels of knowledge and experience within the organization. The presentation needed to have a practical component ensuring everyone would have a something to take away. To add a bit more complication, the group did not share a practice or to a large extent a client base.
No problems right? Many of us have been given similar assignments and have been able to come up with topics that we think would appeal to the audience.
I put together what I . . . [more]