Some people just seem to have all the luck. Born into the right family, went to the right schools, landed the right job, works with the best clients and they make it all look easy. Maybe it shouldn’t be chalked up to “luck.” What else could it be? Huffington Post contributor and author of Embrace The Chaos, Bob Miglani writes… 21 Reasons Why Some People Get So Lucky in Life. He realized that some people… “Became ‘lucky’ because they think differently and take certain actions.” Below are several of the reasons that I think are particularly applicable to lawyers: . . . [more]
Archive for the ‘Legal Marketing’ Columns
Have you considered how to best use your marketing department? Do you come to them once an idea has been flushed out and expect them to deliver on the concept without the background information? Or do you employ them early in the process, let them help you define the problem and then develop a solution? If you are part of the latter group I applaud you. Unfortunately most lawyers and law firms are in the former category.
There are many reasons why your firms marketing department has a good or bad reputation. A good marketing department is engaged early and . . . [more]
As I write this, annual conference season is in full swing. Lawyers, hastily arranging their speaking notes, are wondering how they got involved in the first place. Marketing departments are finding out at the last minute that the conference hosts need the firm’s logo, the lawyer needs a PowerPoint presentation, and the booth at the accompanying trade show needs staffing. Wait, what booth? Trade show? Nobody told us….
Yes, that’s how it usually goes down. It shouldn’t be any surprise, therefore, that both lawyers and marketers feel cynical about the value of trade shows in the marketing mix. Like . . . [more]
Last year on Slaw, Steve Matthews wrote ten tips for building a law firm publishing culture. One of his tips included using an editorial calendar as a useful tool to keep track of who was writing what in the firm and when, but also to include guidelines, set reminders, and help identify opportunities, and in my last post on using Evernote as a marketing tool, I mentioned that lawyers may want to keep their editorial calendar within Evernote.
Editorial calendars help you plan content and ensure that you are posting consistently. They are also handy tools to help . . . [more]
Yes, it’s that time again. For 2014 I’ve decided to give you a head start by providing you a shopping list of tactics you can use to give your marketing efforts a boost in the year ahead. To make it easier still, I have broken them down by difficulty level. Can barely lift your head off your desk after the soul-destroying race to the finish line to meet your year-end billing target? Dip a toe into the shallow end by Googling your own name. As long as you’ve still got a pulse, you can manage that one. Or — if . . . [more]
If your law firm maintains a blog, or if you blog personally, there’s a reasonably good chance that you’ve received one of these emails:
My name is Joe Schmo and I am a writer at somewebsite.com, a relatively new social media agency.
I was just wondering if you would be interested in us contributing a guest post for your site?
We’ve done many before, and can provide examples of published work if desired. Looking forward to hearing from you! :)
My advice? Don’t do it. Don’t publish guest post content on firm-owned blogs, and don’t let marketing . . . [more]
Running a small business successfully is tough – in any industry. In British Columbia approximately 98% of businesses are classified as small business, so those of us in B.C., and several other provinces actually, we’re in good company. The challenge, though, is producing high quality work while positioning yourself, and your business, for long term success.
You want to make smart business decisions and invest your time and financial resources wisely. Some firms will ponder marketing for a while before they begin, while others take a “let’s throw everything at them” approach.
Here are some of the most common questions . . . [more]
Do you have a giant client that gives you more than 50% of your revenue? That can be good news and the bad news. The good news is you can concentrate on the needs of that client giving them exceptional work and client service. The bad news is they consume your time and you have nothing left to develop other clients. Which leaves you with the looming question… “What would happen to my business if they took their work someplace else?” That one can keep you up at night! I know from experience the sleepless nights and the havoc it . . . [more]
At any given time there are many trends in the legal industry. Current topics include everything from alternative fee arrangements to e-discovery to virtual law firms. Some topics die away without much fanfare whereas others stay around and eventually take hold. My focus today is on social media at the highest level, which is definitely part of the latter group.
Social media is here. It is here to stay and you need to be part of it to ensure a growing practice.
That said you don’t have to do everything and you will want to be realistic about your goals. . . . [more]
We are several years into the social media era now. As social channels mature the major platforms are ramping up integration of paid advertising options into their systems. Facebook, Linkedin, Twitter and YouTube all offer paid tools to promote your posts, updates, tweets or videos to audiences beyond those with whom you are already connected. In short, significant advertising dollars are starting to go social. A question few in the legal industry have yet asked but that will increasingly need to be considered is whether paid social media advertising makes sense for your firm, and if so, how best to . . . [more]
Evernote is a digital notebook application with both desktop and mobile versions, all of which easily synch so that your information is available on any of your devices at any time. Evernote is a cross-platform application, which means that you can use it and information will synch even if you have a Windows desktop, an iPad and an Android phone.
Although many consider Evernote to be a productivity app, it can also be a helpful marketing and business development tool to help lawyers capture marketing and business development ideas, keep track of notes on prospective clients, and develop content, among . . . [more]
In my last column I talked about building reputations by being quoted in the media (proactive media relations). However, when you’re involved in something of interest to the media, it’s not always good news. Reputations can be threatened as well as made by media coverage. Reactive media relations involves the careful management of reputations, whether on behalf of a client, a lawyer, a practice group, or the whole firm.
How often does something occur in a law firm that unleashes the hounds of the media? More often than you might think. I had no trouble recalling ten examples from my . . . [more]