Your online presence plays a more prominent role than ever in your marketing, your brand, your reputation. That presence is defined in part by the “look and feel” of your various online outposts (including your website, social media accounts, and blog) but also by what you write in those places. The pretty veneer is mostly the domain of outside experts (graphic designers, photographers, web developers), but the writing – well, that’s largely on you.
Earlier this year I was asked by a Canadian legal stakeholder organization to present a customized seminar series for their staff on “writing for the web”. . . . [more]