The Thing About Value Is…
“The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.”
– Seth Godin, Author
I have been thinking a lot about value lately. For so many of us, work is busier than ever and our social calendars are finally starting to fill up again. But, as legal marketers, it can sometimes feel like you are doing everything in the world but, accomplishing virtually nothing at all. How does one maximize and demonstrate their value? How can a law firm provide meaningful value to . . . [more]