I recently saw an exciting legal tech product that has a lot of potential. I think it could make a lot of people’s lives much easier. And a partner wants to mandate its usage! You can probably see where this is going. It was a struggle the moment we tried to get others on board: elements didn’t line up with others’ preferences; people were upset about the learning curve; there was massive passive resistance.
This was just one of many similar experiences. It seems technology and persuasion are not sufficient – and barely necessary – to create sustainable mainstream adoption . . . [more]